Business Development For Dummies
Электронная книга
- Автор: Anna Kennedy
- Издатель: John Wiley & Sons Limited (USD)
- Год:
- ISBN: 9781118962695
- Цена: 1737.35 Руб.
Непобедимое оружие - знание, и книга - основной ресурс мудрости. И путеводная нить. И вот отличный вид такого типа книги, которая дарит новые сведения, в том числе полезные для самостоятельного понимания некоторых аспектов сложного мира финансов, бизнеса и экнонмики - "Business Development For Dummies"
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just «hire a sales guy» and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Искренне надеемся, что "Business Development For Dummies" поможет вам в деле изменения личного благосостояния и поможет по новому взглянуть на проблемы в финансовой области и их решение.